top of page
MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
XS
Sports
Nutrition
Redesign
Key Challenge
XS was struggling to compete against other lifestyle brands within category
and needed to better showcase their product varieties for an active target.
Solution
Elevated the attitude of the Brand to a more meaningful lifestyle
approach and improved differentiation by highlighting the superior taste.
Responisibility
Partnered with Executive Account Director and oversaw creative development of ideas and campaigns. Hands on participation in designing ideas.
bottom of page