Challenge

There was a lack of awareness by The Food Service Industry of the broad range of quick convenient snacks available from Kelloggs Brands.

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Solution

Campaign delivers Kellogg's broad offerings through the simple, relevant communications of social media (emojis, pop ups, etc.)  to emphasize the quick solutions Kellogg's offers to fit the needs of the Channel.

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Tagline

"Be Ready​ when Cravings Pop up!"

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Responsibility

Partnered with Strategy and directed Creative team of designers and copywriters.