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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
jim beam
case
display
concepts
Challenge
P.O.S. placement is a challenge and the opportunity to deliver emotive messaging and visuals in store is void for consumers.
Solution
Optimized cases to reflect product’s brand story and roots utilizing key equities (including tagline - "Bold Choice") for recognition & emotional connection.
Responsibility
Partnered with Strategy and brainstormed with Creative Team to develop ideas and designs.
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