Challenge

Lack of consistent messaging and marketing efforts across touch points and channels had created 

inefficiencies and convoluted the Froot Loops equity and impact on consumers.

​

Solution

Created an integrated activation 

program that leveraged their media campaign to push and pull consumers in order to rotate buying habits to include both in store and digital.

​

Responsibility

Partnered with complimentary media and digital agency to create program. Partnered with strategy and directed creative team. 

​