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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
kellogg's
donut
cereal
brand development
Challenge
Kellogg needed a Partner Concept to rotate into their line of indulgent kid cereal innovations, in order to refresh it and keep moms engaged in the category.
Solution
By leveraging the donut trend, we
developed an emotive Brand, included name, and sensory
graphics that delivers the donut experience to consumers.
Responsibility
Partnered with Strategy to develop visual positioning. Ideated and Directed Creative Director, Writer and Designers, as well as designed idea.
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