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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
CATERPILLAR CAMPAIGN
Key Challenge
Elevate the Caterpillar brand beyond a functional work boot for millennials - show how Caterpillar
can fit into their everyday lifestyle.
Solution
Developed a campaign and program that aligns cultural and personal triggers with
the variety of stylish boot options.
Responsibility
Partnered on strategy, and development for all aspects of creative work including big idea,
campaign, and program ideas.
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