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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
Cheez-it
"Big idea"
programs
Challenge
Lack of consistent messaging and marketing efforts across touch points and channels was creating inefficiencies and convoluting the Cheez-it equity and impact with consumers.
Solution
Based on key consumer insights, created a "big idea" platform strategy and program to hold together all communications.
Responsibility
Partnered with other agencies to create Cheez-it campaign and directed internal Creative team.
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