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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
pinnacle vodka redesign
Key Challenge
Pinnacle lacked the quality perception needed to compete within the highly flavor-driven vodka category and attract Millennials due to ineffective delivery of flavor variety and navigation barriers at shelf.
Solution
Elevated the sophistication and differentiation of variety communication through relevant
analogues and experiential flavor cues and colors.
Responsibility
Partnered on strategy, oversaw creative development, and participated in the design of the work.
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