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MARK MESZAROS
CREATIVE DIRECTOR/DESIGNER
Austin
crackers
redesign
Challenge
Shelf impact is challenging within a very busy category and shelf set. Package was feeling dated compared to competitors and consumers were starting to walk away
from the brand.
Solution
Simplification and blocking were used to breakthrough shelf clutter. Celebrated the origins of the Austin brand by modernizing key equities to create distinction and bring the Brand's values into a new millennium.
Responsibility
Partnered with Strategy and directed visual platforms and work.
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